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In the pursuit of repositioning Rabanne Makeup's global brand identity, an innovative collaboration emerged between Rabanne and Beauty by Holition, to define a new paradigm for self-expression in beauty using technology.
Addressing a defiantly rebellious tribe that dares to express their individuality, Rabanne Makeup embarked on a journey from Paris to the global stage, venturing beyond fashion into the realm of beauty.
The challenge was clear- to infuse creative virtual try-on technology into the core of Rabanne's new brand narrative. Beauty by Holition and Rabanne united their expertise to introduce the world’s first innovation in the realm of virtual beauty, aligning with the launch of Rabanne Makeup.
The collaboration sought not only to showcase products but also to design an immersive brand experience that resonates with the brand’s diverse and individualistic target audience.
Beauty by Holition's response to the challenge was the revolutionary Rabanne Virtual Try-On experience. Our first-to-market innovation leverages 3D hyper-realistic visualisations, setting a new standard for augmented reality virtual try-on experiences.
Inspired by Rabanne's global brand identity, users can now explore an array of 3D augmented reality filters, each tailored to specific makeup product lines.
From vivid eyeshadows to high-fidelity glitters, this interactive 3D beauty experience empowers users to define their unique Rabanne moods anytime, anywhere. Just click, select and TRY!
Beauty by Holition's FACE™ technology supports Mobile and Web-ready Virtual Try-On, tracking over 100's facial points. This advanced virtual try-on tool surpasses other experiences with superior facial tracking and hyper-realistic 3D product visualisations for all skin types.
Its capability extends beyond mere try-on functionality; it delivers personalised product recommendations aligned with the users unique facial features.
Our reimagined 3D virtual try-on experience captures the essence of Rabanne's new identity. The resulting hyper-realistic diagnostics tool not only increases consumer engagement and sales but also redefines the online makeup experience for anyone, anywhere.
The visionary collaboration of Beauty by Holition with Rabanne Makeup creates an interactive space where users can authentically express their individuality, thereby reimagining beauty in a contemporary context.
Beyond launching a makeup collection, this collaboration pioneers a new chapter in virtual beauty, offering users an immersive and personalised journey that transcends outdated virtual try-on experiences.
Explore how you can build your own Virtual Try-On experience with Beauty by Holition. Contact us now to get a 60-day free trial to test and learn with us.
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